Building a Sustainable future

We constantly considering sustainability. Here are some of the ways we are doing this:

• We are committed to improving cotton farming practices globally with Better Cotton
• Better Cotton is sourced via a chain of custody model called mass balance. Thismeans that Better Cotton is not physically traceable to end products, however, Better Cotton farmers benefit from the demand for Better Cotton in equivalent volumestothose we source
• We are committed to sourcing 10% of our cotton as Better Cotton by 2022
• Use a percentage of recycled card in all packaging.
• Consider Recycled polyester fibres
• Use Recyclable plastics
• Robust factory accreditation, traceability & audits
• Constantly consider sustainable fibres as alternatives to cotton & polyester
• Ethical factory audits to ensure fair & positive community interaction